E-Marketing of agricultural products
ABSTRACT
The Internet has changed the world. In line with other sectors, retail businesses have taken up e-marketing, or Internet marketing, expanding outreach to customers beyond their conventional shopping districts. A global market is now accessible to any business with a Web site. Agro industry is no exception. However, because agricultural products are perishable, numerous considerations for effective marketing are required. Proper handling and packaging, timely delivery, storage conditions, and knowledge of Internet operations and marketing are crucial. Farms in Asia tend to be small in scale and exposure to information and communication technology (ICT) and education may be limited. The promotion of agro product e-commerce in the region necessitates the active involvement of the public and/or private sector to develop infrastructure and provide information and ICT training
INDEX TERMS: E-MARKETING, FARM DETAILS, BUYER DETAILS
INTRODUCTION:
In this e-marketing of agriculture products the farmer directly sell his products in the market with his own price, there will be no mediators for selling these agriculture products. The buyers will search the farm products and a request to the authority with their deal price then the authority will send a request to the farmer for his acceptance when the farmer accept for the deal then the buyer will get a confirmation message
EXISTING SYSTEM:
At present the farmers were not getting the correct price for their struggle. The mediators are getting more profits than the farmers. The mediators were only fixing one price for the farmer’s crop and buying them. Due to this the farmers were not getting the original price which was in the market.
PROPOSED SYSTEM:
In this we have proposed online marketing of agriculture products directly by the farmer. Here the farmer will directly upload his product details to the website. Then the buyer will search for the required products and place a request for the selected items, then admin will search all the deal details on the product and send a request to the farmer, then the farmer will receive a message with all the deal details of the product with the buyer details also. If the farmer satisfies with the buyer deal then he will directly send a confirmation message to the buyer.
SYSTEM SPECIFICATION
HARDWARE REQUIREMENTS:
System : Pentium IV 2.4 GHz.
Hard Disk : 200 GB.
Monitor : 14’ Colour Monitor.
Mouse : Optical Mouse.
Ram : 2GB.
SOFTWARE REQUIREMENTS:
Operating system : Windows 7 Ultimate.
Coding Language : ASP.Net with C#
Front-End : Visual Studio 2012 Professional.
Data Base : SQL Server 2008.
CONCLUSION
In this e-marketing of agriculture products the farmer will directly upload his product details and fix a price for it, then the buyer will search the products based on product name and will send a request to the admin. Then the admin will see all the details of buyer and will send to the farmer for his confirmation of selling the product according to the deal.
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