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Introduction to Digital Marketing                                      WordPress Website Designing

Search Engine Optimization (SEO)

Fundamentals + Keyword Research + Competition Analysis + Onpage + Offpage +

Local SEO + Recovery Process

Google AdWords                                     Google AdWords                             Google AdWords

(PPC)                                                                                                           (Shopping Ads)                (Mobile Marketing)

Google AdWords                                         Google AdWords                           Google AdWords

(Display Ads)                                                                                       (YouTube Ads)               (Certifications)

Social Media Marketing

Facebook + Twitter + YouTube + LinkedIn + Pinterest + InstaGram

Email	ORM	Inbound	Google
Marketing		Marketing	Adsense

Google Adsense	Affiliate	Freelancing	Live Project
	Marketing

Introduction to Digital Marketing

^ü  What is marketing?

^ü   How we do Marketing?

^ü   What is Digital Marketing?

^ü   Benefits of Digital marketing

^ü   Digital marketing platforms and Strategies

^ü   Comparing Digital with Traditional Marketing

^ü   Defining Marketing Goals

^ü   Latest Digital marketing trends

^ü   Case studies of Digital Campaigns

Website Designing with WordPress

^ü  What is Website?

^ü   What is Domain Name

^ü   Types of Domains

^ü   Domain name suggestions

^ü   Premium Domains

^ü   Register a Domain Name

^ü   Web Hosting Concepts

^ü   Domain/Hosting Business

^ü   Types of Websites

^ü   HTML, CSS and Java Script

^ü   Popular CMS

^ü   What is WordPress

^ü   Benefits of using WP

^ü   WordPress Installation

^ü   Admin Interface Basics

^ü  Default Settings in WP

^ü   Types of Themes

^ü   Theme Settings and Customization

^ü   Managing Themes

^ü   Content management in WP

^ü   Categories, Tags and Posts

^ü   Pages and Sub Pages

^ü   Custom Content Types

^ü   Adding a menu to the website

^ü   Plugins and Widgets

^ü   Using Plugins in Site

^ü   Adding widgets to the website

^ü   Best Plugins in WP

^ü   Advanced Plugins in WP

^ü   Practical Project Example

Search Engine Optimization

Introduction to Search Engines

^ü  How the search engine works?

^ü   Components of Search Engines

^ü   Google Algorithms

^ü   Google Results Page

^ü   Panda, Penguin, Humming Bird & Pigeon

^ü   Latest Updates in Google

^ü   Online Resources

Keyword Research and Competition

^ü  Introduction to Keyword Research

^ü   Types of Keywords

^ü   Keyword Research Methodology

^ü   Business Analysis & Categorization

^ü   Google Keyword Planner

^ü   Market Research and Analysis

^ü   New Keyword Ideas

^ü   Competition Analysis

^ü   Finalizing the Keywords List

Onpage Optimization

^ü  Introduction to Onpage

^ü   What is Webmaster Tools

^ü   Verification Process in GWMT

^ü   Selection target Location

^ü   Onpage Analysis Methodology

^ü   Fundamental On-page Factors

^ü   Website Speed

^ü   Domain name in SEO

^ü   URL Optimization

^ü   Title Tag Optimization

^ü   Meta Tags Optimization

^ü   Content Optimization

^ü   Sitemaps Generation

^ü   Using Robot.txt in Site

^ü   URL Redirecting Techniques

^ü   Canonical Links

^ü   Rich Snippets

Offpage Optimization

^ü  What is Link Building

^ü   Types of Linking Methods

^ü   DoFollow Vs. NoFollow

^ü   Link building Guidelines

^ü   Linking Building Methodology

^ü   Links Analysis Tools

^ü   Directory Submissions

^ü   Local Business Directories

^ü   Social Bookmarking

^ü   Using Classifieds for Inbound traffic

^ü   Question and Answers

^ü   Blogging & Commenting

^ü   Guest Blogging

^ü   Press Releases

^ü   Link Building Resources

Local SEO

^ü  What is Local SEO?

^ü   Importance of Local SEO

^ü   Submission to Google My Business

^ü   Completing the Profile

^ü   Local SEO Ranking Signals

^ü   Local SEO Negative Signals

^ü   Citations and Local Submissions

Penguin Recover Process

^ü  Symptoms of Penalty

^ü   Analyze which update hit the Site

^ü   Compare the Before/After data

^ü   Panda recovery process

^ü   Penguin recovery process

^ü   Mobile friendly update

^ü   DisAvow Tool

SEO Reporting

^ü  Website Position Analysis

^ü   Website Monthly Reports

Google AdWords

PPC Advertising (Google AdWords)

^ü  Introduction to Paid Marketing

^ü   Google Account setup

^ü   Interface Tour and Billing Settings

^ü   Account Structure

^ü   Campaigns settings

^ü   AdGroup setup

^ü   Keyword Match Types

^ü   Keyword Research Tools

^ü   Understanding Ad Auction

^ü   What is Quality Score

^ü   Factors to improve Quality Score

^ü   Types of CPC’s

^ü   Bidding strategies

^ü   Ad Formats

^ü   Ad Guidelines

^ü   Ad Extensions

Display Advertising

^ü  What is Display Advertising

^ü   How Display Ads Works

^ü   Benefits of Display Advertising

^ü   Creating a Display Campaign

^ü   Bidding Strategies

^ü  Targeting Option in Display Network Keyword Based

Interest and Remarketing Topics

Placements Targeting Demographics

Google Shopping Ads

^ü  What is Shopping Campaign

^ü   Benefits of Shopping campaign

^ü   Google Merchant Center account

^ü   Product Feeds

^ü   Types of Product Feeds

^ü  What is DSA?

^ü   Create a DSA Campaign?

^ü   What is Conversion?

^ü   Implementing conversion tracking

^ü   Calculating ROI

^ü   Segments and Filters

^ü   Search Terms and Ad Auctions

^ü   Customization Tools

^ü   Reporting

^ü   Access Levels

^ü   Change History Tool

^ü   My Client Centre

^ü   Google AdWords Editor Tool

^ü   Introduction to Bing Ads

^ü   Difference between Bing and Google

^ü   Exporting the Campaigns

^ü   Bing Certifications

^ü  Exclusion options

^ü   Ad Formats and Sizes

^ü   Examples of Good and Bad Ads

^ü   Display Ad Builder

^ü   Display Planner Tool

^ü   Display campaign reporting

^ü   Conversion Tracking

^ü   Remarketing in AdWords

^ü   Benefits of Remarketing Strategy

^ü  Building Remarketing List & Custom Targets

^ü   Creating Remarketing Campaign

^ü  Setting up and organizing your Shopping campaign

^ü   Best practices for shopping ads

Mobile Marketing

^ü Mobile Apps Install Campaign

^ü Growth in Mobile Industry                                                                     ^ü Mobile Apps Engagement Campaign

^ü Benefits of Mobile Marketing                                                              ^ü Promoting Site in Mobile Apps

^ü Mobile Marketing Goals                                                                       ^ü Targeting Options in Mobile Apps

^ü Creating a Mobile Website                                                                   ^ü Mobile Ad Formats

^ü App Creation Strategy                                                                            ^ü Conversion Tracking

^ü Mobile Search Ads                                                                                 ^ü Reporting in Mobile Ads

^ü Mobile Call Only Campaigns

Video Marketing                                                                            Google AdWords Certification

^ü Importance of Video Marketing                                       ^ü Introduction to Certifications

^ü Create a Video Campaign                                                                    ^ü Types of Certifications

^ü Location Targeting                                                                                  ^ü Register on Google Partners

^ü Bidding Strategies                                                                                  ^ü Exam Format and Sample Questions

^ü Creating Targeting Groups                                                                    ^ü Recommended Books

^ü   Targeting Options in Video Ads

^ü   Types of Ad Formats

^ü   Measuring the Results of Campaign

^ü   Best Practices of Video Ads

Social Media Marketing

Introduction to SMM

Facebook Marketing

^ü What is Social Media?

^ü SMM Vs. SMO                                                                                    ^ü Cover photo designing

^ü Benefits of using SMM                                                                  ^ü Increase the Likes to page

^ü Social Media Statistics                                                                  ^ü Page management options

^ü Why use Social Media Marketing                                              ^ü Types of Posts and Statistics

^ü Social Media Strategy                                                                    ^ü Dimensions in Posts

^ü Impact of Social Media on SEO                                                 ^ü Creating a post strategy

^ü Examples of Creative Posts

Facebook Marketing                                                                   ^ü User engagement metrics

^ü Facebook Insights

^ü Facebook account setup                                                              ^ü Facebook Groups

^ü Personal account properties                                                       ^ü Facebook Apps creation

^ü Facebook marketing strategy                                                    ^ü Integration FB in Site

^ü Competition analysis

^ü Facebook business page setup

^ü Types of Business pages

Facebook Advertising

^ü  What is Facebook Advertising

^ü   Types of Promotions

^ü   Audience Targeting

^ü   Advanced Audience Targeting

^ü   Bidding Strategies

^ü   Ad Formats

^ü   Ad Dimensions and Rules

^ü   Remarketing Strategy

^ü   Conversion Tracking

Twitter Marketing & Ads

^ü  What is Twitter?

^ü   Benefits of Twitter

^ü   How brands use Twitter

^ü   Profile creation and management

^ü   Customizing the profile

^ü   Types of Tweets and Statistics

^ü   Content strategy for Twitter

^ü   Post your First Tweet

^ü   Analysis of Big Brands

^ü   Twitter Contests

^ü   What is Hashtag?

^ü   #Hashtags and its uses.

^ü   Tools for Twitter marketing

^ü   Twitter Analytics

^ü   Twitter Advertising

^ü   Types of Campaigns

^ü   Audience Targeting

^ü   Bidding Strategies

^ü   Reporting

YouTube Marketing

^ü  What is Video Marketing

^ü   Statistics of Video Marketing

^ü   Creating Channel in YouTube

^ü   Customizing the YouTube Channel

^ü   Create video marketing strategy

^ü   Viral video examples

YouTube Marketing

^ü  Upload the first video

^ü   How to optimize the video

^ü   Custom settings in videos

^ü   YouTube Engagement Metrics

^ü   Increasing Subscribers

^ü   Annotations and Cards

^ü   How to use Playlists

^ü   Understanding copyrights and spam

^ü   YouTube Studio

^ü   YouTube Analytics

Google+ Marketing

^ü  Benefits of Google+ in SEO

^ü   Creating Profile

^ü   Managing Connections

^ü   Creating Google+ Page

^ü   Types of Pages

^ü   Content Strategy and Statistics

^ü   Posting on Google+

^ü   Increasing the Reach and Followers

^ü   Linking Google+ with Site

^ü   Google+ Badge Integration

^ü   Google+ Groups

LinkedIn Marketing

^ü  What is LinkedIn?

^ü   Benefits of LinkedIn Network

^ü   Create a LinkedIn profile

^ü   Optimizing the profile

^ü   Skills and Endorsements

^ü   Recommendations in LinkedIn

^ü   Creating new connections

^ü   Posting content in profile

^ü   LinkedIn Groups

^ü   Finding Jobs in Linkedin

^ü   Creating company page

^ü   Customization of page

^ü   Posting in LinkedIn Page

^ü   Advertising in LinkedIn

InstaGram Marketing

^ü  What is InstaGram

^ü   InstaGram statistics

^ü   How Brands use InstaGram

^ü   Creating InstaGram Account

^ü   Tour of InstaGram App

^ü   Content strategy and Tips

^ü   Picture Dimensions

^ü   Filters in InstaGram

^ü   Using Hashtags

^ü   Popular Brands on InstaGram

^ü   Advertising options in InstaGram

Email Marketing

^ü  What is Email Marketing?

^ü   Importance of Email Marketing

^ü   Popular Email Marketing Software’s

^ü   Email Marketing Goals

^ü   Introduction to Mail Chimp

^ü   Mail Chimp pricing structure

^ü   Account setup and settings

^ü   Email marketing strategy

Online Reputation Management

^ü  What is ORM?

^ü   Why we need ORM

^ü   Examples of ORM

^ü  Areas to analyze in ORM Search Engine Results Blogs & Websites Reviews & Complaints Complaint sites Social Media

^ü   Generate a ORM Report

Pinterest Marketing

^ü  What is Pinterest?

^ü   How brands use Pinterest

^ü   Creating a Pinterest Account

^ü   Customizing the Profile

^ü   Pinterest Strategy

^ü   Boards in Pinterest

^ü   Pins and Links

^ü   Generating Engagements

^ü   Using Info Graphics

^ü   Integrating Pinterest in Site

^ü   Engagement Metrics for Pins

^ü   Pinterest Analytics

^ü  Creating a Subscriber List

^ü   Integration of Forms in Site

^ü   Import subscribers in list

^ü   Types of Email marketing campaigns

^ü   Creating an Email Campaign

^ü   What is Newsletter

^ü   Design a Newsletter

^ü   Reports

^ü   Marketing Automation

^ü  What we need to do in ORM

^ü   Monitor Search Results

^ü   Monitor Complaint sites

^ü   Monitor Reviews

^ü   Monitor Sites and Blogs

^ü   Monitor Social Media

^ü   Case Study

^ü   Tools for Managing Reputation

Inbound Marketing

^ü  What is Inbound Marketing?

^ü   Why use inbound marketing

^ü   Understanding the target audience

^ü   Stages of Inbound Marketing

^ü   Types of Content for marketing

^ü   Content generation ideas

Google Analytics

^ü  What is Analytics?

^ü   Importance of Analytics for Business

^ü   Popular Analytics Software’s

^ü  Key Performance Metrics [KPI] in Analytics

Visits and Users Time on Page / Site Bounce Rate

Exit Rate Conversion Rate Engagement

^ü   Introduction to Google Analytics

^ü   Installing Analytics code in site

^ü   Analytics account structure

^ü   Interface tour of Google Analytics

^ü   General Tools in Analytics

^ü   Realtime Reports

^ü   Settings in Analytics

Audience Reports

^ü  Audience Overview Report

^ü   Active Users

^ü   Geographic Report

^ü   User Behavior

^ü   Technology

^ü   Mobile

^ü   User flow Report

^ü  Content Marketing Strategy

^ü   Info Graphics Creation

^ü   Lead Generation

^ü   How to Create landing pages

^ü   A/B Testing Method

^ü   Hubspot Certification

Traffic Reports

^ü  Traffic source overview

^ü   SEO Traffic

^ü   AdWords Traffic

^ü   Social Traffic

^ü   Campaigns

Behavior Reports

^ü  Behavior Overview

^ü   Site Content

^ü   Site Speed Analysis

^ü   In page Analytics

Experiments A/B Testing

Conversion Tracking

^ü  What is conversion

^ü   Conversion Process and Funnel

^ü   Types of Conversions

^ü   Conversion Reports

^ü   Funnel Visualization

^ü   Multi-Channel Funnels

^ü   Attribution

^ü   Reporting

Personality Development

^ü Analysis of Successful People

^ü Problem with Education System

^ü Principles of Think and Grow Rich

^ü Desire and Aim in Life

^ü Recommended Books

Google AdSense

^ü Create your First Ad

^ü What is Google AdSense                                                               ^ü Ad Formats and Sizes

^ü How it Works?                                                                                    ^ü Bidding Models

^ü Top AdSense Earners [Global / India]                                    ^ü Custom Channels

^ü AdSense Guidelines                                                                        ^ü Ads limits in a page

^ü Website ideas for online earning                                              ^ü Adding code in site / using plugin

^ü Finding a Proper Niche                                                                   ^ü Blocking Ads

^ü Types of AdSense Account                                                          ^ü AdSense Optimization Tips

^ü AdSense Interface Tour                                                  ^ü Recommended Books

Getting Started as Freelancer

^ü  What is Freelancing?

^ü   How does freelancing works?

^ü   Local Freelancing Project

^ü   How to get started.

^ü  Online Freelancing networks Freelancer.com Upwork.com Elance.com

^ü   Create a Profile in Freelancer.com

^ü   Top Freelancers in our Niche

^ü  Tips for optimization of profile

^ü  Difference between free and paid accounts

^ü   Certifications in Freelance site

^ü   Understanding the bidding concept

^ü   How to bid on projects

^ü   How to handle the clients

^ü   Project management tools

^ü   Asking for reviews from clients

Affiliate Marketing

^ü Affiliate marketing in E-commerce

^ü What is Affiliate Marketing?                                                        ^ü Apply for Affiliate Marketing network

^ü How Affiliate marketing works                                                   ^ü Understanding the dashboard

^ü How to Find Affiliate Niche                                                          ^ü Promoting the Affiliate products

^ü Top Affiliate Marketing networks                                              ^ü Methods of Promotions

^ü Affiliate marketing networks in India                                      ^ü Reports and ROI

^ü Affiliate marketing payment models                 ^ü Best resources for affiliate marketing